TEMPUR SEALY
NEW HOMEOWNERS DIGITAL CAMPAIGN
ICON COMMERCE, 2021
The goal was to create digital assets to target consumers who have just moved and would be in the market for a new mattress.
ICON COMMERCE, 2021
The goal was to create digital assets to target consumers who have just moved and would be in the market for a new mattress.
Using a dynamic grid-breaking layout in combination with Tempur-Pedic's visual identity and photography brought the Tempur-Pedic visuals to life.
The Panbrand visuals (Tempur-Pedic, Sealy, and Stearns & Foster) had more of a design challenge. These brands don't have a combined style, so I had to craft a unique approach to tie these brands together visually.
I gave this set an identity by utilizing a blue color they all shared and creating a circle with some visual movement as a graphic element.
I gave this set an identity by utilizing a blue color they all shared and creating a circle with some visual movement as a graphic element.
