TANGO

BRAND IDENTITY + LAUNCH ASSETS
ICON MARKETING, 2019
Icon teamed up with The Brandery. The Brandery is a nationally-ranked accelerator program that teams up with start-up companies to prepare them for the market. Icon was asked to rebrand (what was then Better Yet) Tango. The team worked on a brand equity pyramid, a new name, logo, identity, brand guidelines, and go-to-market support. I created the logo, branding identity, and go-to-market assets from scratch with the guidance of a creative director and fellow copyrighter.