TEMPUR-PEDIC
x ASHLEY HOMESTORE
x ASHLEY HOMESTORE
SLEEP PERFECTLY CAMPAIGN
ICON COMMERCE, MARCH 2021
ICON COMMERCE, MARCH 2021
The ask was to create promotional cobranded content for Tempur-Pedic and Ashley HomeStore.
The challenges:
1. Figuring out why consumers should choose Ashley while being informative on different mattresses/sleep styles.
2. Finding a cohesive visual brand style representative of both Tempur-Pedic and Ashley Homestore.
The challenges:
1. Figuring out why consumers should choose Ashley while being informative on different mattresses/sleep styles.
2. Finding a cohesive visual brand style representative of both Tempur-Pedic and Ashley Homestore.
Working with the copyrighter, account manager, and guidance of the creative director, we brought this campaign to life, "Sleep Perfectly". I created the five individual subset designs in the campaign. The Sleep Perfectly campaign was later built out into many assets/forms.
I created 15s and 30s ad storyboards for each subset of the campaign. I created these storyboards using assets that we already had on hand. We contracted out the video production and VO talent as well.
I designed a toolkit for these assets with the help of our strategist and copyrighter. This toolkit would help guide the retailers/reps on the best practices of the campaign.
